TV, Biwi & Karva Chauth

Karva Chauth and Indian Telly have a divine connection made from heaven.

Yesterday I came across a hilarious video snippet from the Hindi serial "Sasural Simar ka". If you haven't heard about this soap opera, may I tell you that you are missing on the ability to fathom the heights that Indian TV can reach today. While the name may sound like an innocuous saas-bahu style serial and it was like one when it all started out several years back; the story has taken a turn for the supernatural now with an entire bracket of ghosts, demons and serpent (yes snakes!) showing up in what must be an intriguing plot.

Anyway, coming back to the point. The video was about two ladies decked up in the finest of  designer sarees —likely sponsored by one of the many advertisers —keeping the Karva Chauth Vrat for the same man and waiting for him with a sieve in hand for the ceremonial fast break at the end of the day in their respective rooms. Since I do not follow the series, I do not know if one of them was a witch or a serpent-woman in which case we have an unthought-of use case addition to karva chauth; where a supernatural being is fasting for a living man (I am assuming the man is living since the opposite doesn't quite make much sense).

I am not sure which of two ladies did the man end up going to, but can we say one thing about this person — that he is going to live a long life. Would two women fasting for a man double his life span? By mathematical induction, would having n fasting wives make someone's life span n-folds? I hope this doesn't start to give any polygamous ideas to men. On that note, this is going to take many Silicon Valley stalwarts taken by surprise who are spending millions on longevity research http://www.cnbc.com/2017/03/31/google-co-founders-and-silicon-valley-billionaires-try-to-live-forever.html.

Whether practiced by a shrewd cunning vamp or the sanskaari bahu, any festival is a field day for the advertisers on the Telly. The entire kunba (read family) sports the finest of sarees, a ton of flashy gold jewellery and caked up in heavy makeup (as a matter of fact they do that everyday even while going to bed) to add that tinge of glamour tadka. Not sure about the length of the lives of these men, but the  products of the likes of Malabar gold to Paraag sarees do know how to bump up their shelf lives and demands.

References:
https://en.wikipedia.org/wiki/Sasural_Simar_Ka#Supernatural_cast
http://www.cnbc.com/2017/03/31/google-co-founders-and-silicon-valley-billionaires-try-to-live-forever.html



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